Across India and abroad, since 1993

A family practice, run by two people you can name

Zenith Wealth distributes mutual funds, bonds and insurance for families across India, and for Indian families living abroad. It has been the same practice since 1993: one founder in Udaipur, one partner in Bengaluru, and every licence held personally rather than by a company.

The origin, 1993

How did Zenith Wealth start?

Rajesh Kumar Pancholi began in 1993, from a desk in Udaipur, with a notebook and a single LIC policy. Mutual funds were barely known in Rajasthan then, and most of the first conversations were not about products at all. They were about what a family should do with the money after a shop was sold or a daughter was married.

Nothing about that has changed except the scale. He has sat in a thousand living rooms since: at weddings, after hospital bills, the week a business changed hands. The families who joined in the first decade are now on their second and third generation, which is why the practice counts itself in households rather than in rupees.

Rajesh Kumar Pancholi at his desk in Udaipur

1990 to today

What happened, and when

1990
Dainik Navajyoti
Rajesh begins as a journalist in Rajasthan, which is where the network starts.
1993
The practice begins
LIC Senior Insurance Advisor from January, and the first families join.
2000
Small savings
Certified Small Savings Consultant, adding post office instruments to the panel.
2010s
Chairman's Club
Fifteen consecutive years as an LIC Chairman's Club member.
2023
Motilal Oswal partnership
From December, PMS, AIF, bonds, NCDs and insurance through the franchise.
2025
The first site
Shown to Gurudev Sri Sri Ravi Shankar in Bengaluru that May.
2026
This platform
Reporting, calculators and a published record of every registration.

The two people

Who will you actually deal with?

Rajesh Kumar Pancholi

Founder & Managing Partner · Udaipur

Rajesh has met most Zenith families in their own homes, often twice a year for three decades. He handles Rajasthan: succession paperwork, folio transfers after a death, and the long conversations that come before any of it. Every registration the practice operates under is in his name.

LIC Senior Insurance Advisor since January 1993
LIC Chairman's Club member, 15 consecutive years
Journalist at Dainik Navajyoti since January 1990
Certified Small Savings Consultant since 2000
ARN-331900 · AP0297575341 · AP01044601158110

Rajesh on LinkedIn

Nimesh Pancholi

Strategic Edge, Wealth and Technology · Bengaluru

Nimesh builds software for a living and builds this. He runs the technology, the security and the reporting, and the Bengaluru side of the practice, including families outside India and the time zones that make a call at 7am normal.

Seven years building fintech products
Responsible for Zenith's technology, security and reporting

Holds no distribution registration and does not transact on client accounts.

Nimesh on LinkedIn

Whoever you speak to first stays your contact for as long as you are with the practice. There is no call centre and no rotating desk.

Who else works here

Two more people, behind the two above

Neither is client facing and neither holds a registration, so you are unlikely to deal with them directly. They are named because they built and run most of what you are looking at.

Dhiraj Jadhav

Founding Engineer · Bengaluru

Builds and runs the platform: the calculators, the client record system and the reporting that turns a statement into something a family can read. Eight years in software before this.

Anshu Bhansali

Client Experience and Brand · Bengaluru

Looks after how the practice reads and how it feels to deal with: the documents that go out, the way a review is presented, and the design of everything a client actually sees.

How the practice is structured

Who holds the licences, the firm or a person?

A person. Every registration Zenith Wealth operates under is held personally by Rajesh Kumar Pancholi rather than by a company. That is unusual enough to be worth saying plainly: the regulator’s record names him, the responsibility sits with him, and the numbers below can be checked on the public registers without asking us for anything.

Zenith Wealth is a registered trademark and the name the practice trades under. The fourth row is the exception to the pattern: PMS, AIF, bonds, NCDs and insurance are facilitated through Motilal Oswal, whose own SEBI registration is what covers them.

Authority	Authorises	Number	Held by
AMFI	Mutual fund distribution	ARN-331900	Rajesh Kumar Pancholi
NSE	Authorised person	AP0297575341	Rajesh Kumar Pancholi
BSE	Authorised person	AP01044601158110	Rajesh Kumar Pancholi
SEBI	PMS, AIF, bonds, NCDs and insurance, via the franchise partnership	INZ000158836	Motilal Oswal Financial Services Ltd

The two offices

Where the work happens

Udaipur

The main office since 1993. Families come in person, usually with documents in a folder and often with two generations in the room. Succession and transfer paperwork is done here.

Bengaluru

Records, onboarding, reporting and everything for families outside India, including calls scheduled around Gulf, UK and US hours.

Everything on this page can be checked without asking us

Every registration number, the register it sits on, and what to type once you get there, listed together with links to the public records.

Verify our registrations

Start a conversation

Meet the person who would handle your family

Half an hour, no paperwork, no pitch. You will speak to Rajesh or Nimesh, and you will keep speaking to the same one afterwards.

Book a 30-minute call